Must Haves for Small Business Websites

Increasingly, small local businesses are seeing great advantages of establishing a web presence. The reason for this is that it is online that their customers will be found. Too often, however, many organizations will have their sites created without analyzing what it is that they are trying to achieve. For most small organizations, their websites are seen by two different and distinct audiences- the existing and potential customers. No matter whom your audience is, your local small business site should follow the following crucial steps.

Easy to Operate
When a visitor gets to your site, their ease of navigation around your site is an essential component of their user experience. Despite a site being good looking and with amazing products, it can fail to perform its function if the customer has difficulty in finding what they want. Make sure that you have a search box that is well visible and that works.

It is important to ensure that the links are accurate and clear. Do not include links that are too small and cannot be viewed or those that require magnification to be seen.
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Enticing Content
In today’s technologically advanced world, the only difference that exists between your site, the competitor’s site and just any other guy’s site the quality of your content. Having content that is valuable to the reader helps in boosting your small business site. As much as possible, make sure that you highlight your best content and by bringing attention to this content you will be drawing attention to the best parts of your brand.
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Create a Blog
There is no greater way of gaining more attention to your small business site that starting a blog. Your blog is your company voice that adds a large amount of personality to your business. Your site visitors will want to know that there is a real person associated with your site, a person they can interact with, talk to, share information, start conversations with and share links.

The blog is what creates a difference between you and everyone else, and it can get you ahead of your competitors. With your blog, you can write anything like what you have been up to, make significant announcements and even the latest news in the industry.

Include Testimonials and Reviews
Getting reviews or testimonials is something that is very often overlooked as being not very important, but on the contrary, it could be your business saver. It is therefore good that you obtain reviews as often as you can and don’t forget to use them.

Having your full range of contact details added to your small business site is an additional way of adding the necessary credibility that all businesses should have and one that is often ignored. Make Sure that you have displayed your land based address, phone number and email address in addition to the social media platforms like Twitter, FaceBook, and Linked In among others. Providing many points of contact increase your SEO as Google Web crawlers can pinpoint your location and improve your rankings for local listings.