The Use of Social Media for Marketing in the Automotive Industry
There are a lot of changes today in how people communicate. Today, social media sites is where most of human communication happen and this was made possible through the use of the internet. The use of social media has grown considerably to all industries including the automotive industry.
In order to sell more cars and gain more profits, auto dealerships today use social media as their marketing strategy. Since businesses find social media sites helpful, including the popular ones like facebook, twitter, instagram, and YouTube, it is important that they have their own social media accounts. You can reserve your brand, advertise and communicate with your potential customers, making your business more accessible to people. It also benefits your business by the feedback you get from your customers. The negative things that customers are saying about your company can easily be corrected and clarified.
Automotive social media is now being used by many popular brands. They spend a lot of their marketing dollars on digital and social media. These popular brands use videos, tweet messages and social networking impressions for their social media campaigns.
So customers have viewed a lot of YouTube videos, read many tweets and impressions and people have asked to be sent notifications or updates on their brand. So today, almost all auto brands and auto dealerships have their own social media campaigns for the product advertising.
Many auto dealerships use twitter to make their announcements, advertisements, trivia, sales and discounts for their customers. Twitter has recently been used by many popular brands in their new promotions. There are even brands that hold contests for customers or potential ones in order to promote and publicize their latest models and they actually give out this particular model as the prize to the contest winner. The only thing the company required was to write a tweet about the brand using the correct hashtage in order to join the competition and the more tweets, the more chances of wining the brand new car. With this strategy the company has made good use of social media to attract many customers.
You can build your own local community fan page in facebook and if you get enough likes then you will be known to more customers. People will be interested in your advertisements and promotions if you post a lot of pictures and posts.
another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. In YouTube, posting videos is free and a lot better way to advertise compared to TV and radio advertising. In instagram people can see and like your automotive photos, or photos of your latest car models and what have you.